Gran Sasso

Gran Sasso is an iconic Italian brand founded in 1952 in Sant’Egidio alla Vibrata, in the Abruzzo region, by four brothers – Nello, Eraldo, Alceo, and Francesco Di Stefano. Since its inception, the brand has embodied understated elegance and Italian textile craftsmanship, specializing in high-end knitwear. Gran Sasso is now internationally recognized for the exceptional quality of its materials, the precision of its cuts, and its commitment to 100% Italian manufacturing.

Each piece signed by Gran Sasso is the result of unique know-how passed down through generations. The brand focuses on noble fibers such as cashmere, extra-fine merino wool, Egyptian cotton, and pure linen, carefully selected to provide comfort, durability, and refinement. The design, both timeless and contemporary, reflects a sober and sophisticated aesthetic, true to Italian elegance.

What sets Gran Sasso apart is the attention to detail, respect for artisanal traditions, and discreet innovation. The collections, whether casual or more formal, cater to men and women seeking clothing that is both elegant, functional, and comfortable, designed to last and to transcend trends without ever going out of style.

Discover the new Gran Sasso campaign

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