Gran Sasso

Gran Sasso was founded in 1952 in Sant’Egidio alla Vibrata, in the Abruzzo region, where textile craftsmanship is part of the cultural fabric. The family-owned company has built its reputation on a unique expertise: the art of Italian knitwear. From the beginning, the brand has worked with noble fibers (merino wool, cashmere, Egyptian cotton) with remarkable attention to finish and construction.

What distinguishes Gran Sasso is its constant pursuit of balance: pieces that are simple yet sophisticated, technically precise yet effortlessly wearable. The brand champions a warm and understated form of luxury, expressed through natural silhouettes and materials that reveal their beauty when worn.

Today, Gran Sasso remains true to its artisanal heritage while innovating in yarns, textures and treatments. A timeless wardrobe designed to last, where every detail reflects a deep respect for Italian craftsmanship.

Discover the new Gran Sasso campaign

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